First-Day First-Show at your home.

Popular folklore goes like this. Once there was a mighty king who ruled from a trendy and wealthy place. One day the king felt bored with ruling and decided to go to the forest for hunting and sport. After spending a few months in the woods during which he lived like a nomad, he returned to the kingdom. While walking back on the streets of his city, he felt a terrible pain in his foot. To soothe himself while walking, the king ordered that many cattle be killed and their skins are used to cover the entire city roads that lead to his palace.

A commoner was watching the king as he passed the order to his courtiers. He walked up to the king and said, "Your highness! I understand your concern. But may I suggest an alternative plan which will not only provide relief to your aching legs but also saves a lot of cattle!"

The courtiers were apparently annoyed by looking at a commoner making a suggestion to the mighty king! They tried to boo him, but he did not relent. Sensing the confidence of the commoner, the king came down from his seat, went near him, and asked him to speak. "Your highness, instead of slaughtering many cattle for covering the entire city roads with their skins, you can simply take a small piece of leather and use it to cover up your legs.".

The commoner's suggestion has taken a different shape from time to time, but nevertheless, it's still relevant in the present-day as well. Entertainment is one sector which never gets affected even during the recession. So long as the outcome is creative, people will come to watch the performance in theatres and multiplexes. But soon, the entertainment is going to take a new shape. Instead of people going to the theatre or multiplexes, the movies will be screened directly on your smartphone or laptop through broadband. Whoever wants to get rid of pain entertained, can wear their own footwear, watch it from their individual living rooms.

Will Reliance Jio's First-day First-show offer save many skins? Maybe, but the idea is undoubtedly innovative and is bound to bring some change.

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